ButterflyEffects.com

If you manage a facility that cares for the elderly, we don't have to tell you about the scrutiny you are under.

While the vast majority of elder abuse and neglect occurs among those living at home, when incidents occur in nursing homes, they receive significant publicity and encourage widespread skepticism about care facilities in general.

Stories fill the media about how almost all care facilities are short staffed. Much like with preschools and child daycare workers, there is a belief that nursing homes scrape the bottom of the barrel in search of warm bodies.

Before families place a loved one in your care, they want to make sure that you are one of the good ones, that your facility is dedicated to providing the most conscientious, appropriate, effective, and kindest life-affirming care possible.

Do You Deserve to Stand Apart from the Competition?
You can counter public skepticism and truly enhance the level of care you deliver by taking advantage of the services that we at Butterfly Effects can provide.

• Behavior Consultations
• Staff Training
• Oversight and Supervision
• Psychological Evaluations / Depression Treatment
• Care Coordination Support
• Business Process Improvements

People at large are beginning to understand that we need to improve the way that we as a society approach elder care.
As people become more educated about and involved with the care of a loved one, they want to feel certain that the most modern practices are being employed, ones that support enrichment and social connection. You can ensure families and clients that your facility is a cut above by having your staff trained by our behavior consultants and by making your own commitment to elder care.

Families will seek you out if:

• Your facility is staffed with workers trained to recognize and properly cope with the issues that seniors in care often face
• You are committed in your actions, training, and words to provide seniors with support that encourages connection and enrichment
• You have access to expert support in managing behavior problems
• You know how to develop and support  treatment plans that don't rely on medications
• Your staff and outcomes are subject to expert overview and supervision
• You help clients deal with issues of depression rather than ignore them
  

Does all of your staff know that social isolation kills?
As much or more than any other factor, social isolation is a strong predictor of client outcome. It may seem like a preference but in fact it's a preference in the same way that eating sugar is a preference for a diabetic, or drinking is a preference for the alcoholic.

People may not prefer to wear coats in cold weather, eat properly, or keep themselves physically safe, but we address those issue as they are so hazardous to the health of seniors. Isolation is just as hazardous. When a senior begins to isolate him or herself, behavior therapy should be employed to promote social connection.

Take our training and then make your own commitment:

The four principles listed below are at the core of Butterfly Effects own commitment to elder care. We believe that far too few care facilities concern themselves with any of the four, Many seem to have their hands full just keeping their facilities free of abuse while fulfilling essential medical services. That's just not enough anymore.

Below are the basis principles that anyone involved with elder care should follow:

1. Behavior problems require behavior solutions.
2. As caregivers, our role is to facilitate a client's opportunities for inclusion and active participation within his or her family and community.
3. We do not accept that depression has to be a natural consequence of aging.
4. The elders in our community should be treated as the valued members that they are and provided with as much opportunity as possible for inclusion, enrichment, and joy.

Care facilities can make money by cutting corners and doing everything on the cheap or they can make money by elevating the quality of care, eliminating mistakes, retaining good trained staff, and providing services that have clients and their families banging at the door to be let in.

People are becoming more mindful and more savvy about what quality care should look like. At some point, if you are running an elder care facility, you will have to adopt similar principles. Why not start now and get ahead of the curve. It's good for business as well as the right thing to do.

Before families place a loved one in your care, they want to make sure that you are one of the good ones, that your facility is dedicated to providing the most conscientious, appropriate, effective, and kindest life-affirming care possible.

Go to the next page to see a menu of services that Butterfly Effects can provide your elder care facility and staff.